| If you’re on Facebook — and who isn’t? — you’re probably using a square picture of yourself on your profile page and sending visitors to the wall on your fan pages. If you’re promoting a business, that doesn’t give you a lot of promotional options besides your stream, which you don’t want to load with self promo posts. Fortunately, we have the solution. There are two ways to customize your Facebook profile or fan page. |
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| We can design a 180×540 pixel vertical banner that you’ll use to replace your standard photo, creating a nice advertisement in the left sidebar. This can be used on both personal Facebook profiles as well as business fan pages and will appear on your Wall and Info pages. |
Facebook Landing Pages
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| We can also design full HTML welcome pages for your Facebook fan page. This means we can design a full-page landing page that is just like any other page on the Internet and can contain graphics, actual text (not just graphical text), videos, clickable buttons, and text links. A custom landing page let’s you tell new visitors to your Facebook page who aren’t yet fans what you do and why they should click the “Like” button and start seeing your posts in their news feed. Studies show that a landing page actually increases clicks on the “Like” button by up to 25%. |
Two-Stage Facebook Landing Pages with an Incentive to Increase “Like” Clicks
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| If you have a Facebook business (fan) page, chances are your primary goal is to get as many people “liking” you as possible and one of the best ways to do that is with a custom landing page. By showing people who land on your Facebook page for the first time something besides your “wall” page you greatly increase the chances they’ll click on the “Like” button. A recent study showed the increase can be as much as 25% more than without a landing page but there’s a way to increase that even more. By using a two-stage or reveal landing page and providing visitors an incentive to click the Like button to receive something in return for the effort. |
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